Don’t run contests, sweepstakes, or promotions “too often.”.Don’t “run a sweepstake where each Pin, Repin, or Like represents an entry ask pinners to vote with a Repin or Like.”.Don’t promote spam, “such as asking participants to comment repeatedly.”.You will still have the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:
The difference comes from the fact that you are using the account commercially. The terms of service are a little bit different for a business, so be sure to read through them. Here are some of the unique facets of a Business Account. If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account to tap into the full potential of Pinterest’s marketing potency. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest-growing social media platforms. If a platform boasting over 433 million monthly active users doesn’t do it, I don’t know what would.Īside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing. The average life of a Pin is three months, which is much longer than Facebook, which averages five to six hours, and Twitter which averages 15 to 20 minutes.
Many Pinterest Pins are Repins, meaning this is a platform that values shareable content. Say “Hi” to your business’s new best friend: business Pinterest accounts. If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.
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